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5 Reasons to Text Your Aftercare Families

Morgyn Carroll • Aug 28, 2020

Texting is the most efficient way to communicate in the modern world, and it’s the most effective and personal way to contact families during their hard time.

The vast majority of people in the US and Canada use smartphones.

Almost everyone has a smartphone nowadays. Remember when the first “smartphone” came out in 1992 and cell phones like the BlackBerry and iPhone were considered luxuries when they were first created? Now it’s a common sight to see an iPhone. Most funeral homes and cemeteries haven’t even scratched the surface of text-based aftercare, but with 80% of the U.S. population owning a smartphone, and that number expected to rapidly grow.

Texting is the most popular way to reach smartphone owners.

Using a smartphone has become second nature, especially in the younger generations. Smartphone owners use their device for everything from online shopping to looking up directions. However, a majority of owners say their top use on their phone is texting. In fact, worldwide, people send and receive an average of 53 text messages a day. So then why do only 39% of marketers use texting?

Your company gains an advantage over your competitors.

I’m sure you’ve received a message from a business at least one point in time, no matter the format or reason. However, not as many businesses as you’d think are taking advantage of this. Using text messages to reach your families gives you an advantage over your competitors.

Texting is more personal, which is the most important part of aftercare.

A lot is expected from a funeral director, and we know how much you have on your plate. Using an aftercare texting service decreases your time spent on aftercare, and it’s not only more efficient, but also more personal. According to aftercare experts at Domani, a text-based aftercare service, “Sending a personalized text message is a non-intrusive way to check in on the family and show your emotional support for the family that recently suffered a loss.” Be there for your families the best way you can be, without losing focus on the families you’re serving now.

The number of businesses using texting is growing.

Soon texting will be the status quo of aftercare. In other industries, there’s been an increase in the use of text marketing and 84% of businesses plan to use texting in the future. The switch to text-based aftercare now will put you ahead of the curve and help you gain a competitive advantage.

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