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3 Ways For Funeral Homes Get Returning Customers

Morgyn Carroll • Sep 01, 2020

The funeral profession is a rare case in that we don’t hope for returning customers. However, when a death does occur within a family, more than once, we want them to trust us enough to handle their arrangements once again.

By far the most effective way to create a sense of loyalty to your funeral home is to perform an exceptional service for that family. However, there’s more that you can be doing to establish credibility with families. Here’s three easy steps on how to develop loyalty to your company and ensure your customers come back for your services when a loved one passes.

Remember Anniversaries/Birthdays

The deceased’s birthday, the anniversary of their passing, and holidays are sensitive times for a family. Be sure to check up on family members as they may be feeling more lonely or depressed during these times. They’ll appreciate the thought and feel your care for them.

Checking in from time to time creates a trust between you and the individual or family, and you’ll be fresh on their mind when they need your services again. .

Personal Aftercare

Aftercare is crucial to the success of your funeral home. Just because you performed a memorable service doesn’t mean your responsibilities are done. The family is still in the process of healing and it will take time. Following up with great aftercare will solidify your relationship with families.

Customers will choose a company and pay more for their services if they have a personal relationship and great customer service. However, one in three customers will stop using that company after a single bad experience, such as not following up. Growing the relationship with the family will ensure they choose you again and don’t go with one of your competitors.

Educate Families

Most people don’t understand the value of preplanning, and as a funeral director it is your responsibility to educate them. Your customers will appreciate your help and preplanning is a sure way to gain returning customers.

We understand how time consuming prospecting can be. Funeral homes will often outsource appointment setting as well to get a leg up on the competition.

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Funeral Home Articles

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By Caden Rhoton • 19 Nov, 2020

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