Domanicare Text Messaging
Domanicare Text Messaging
Domanicare Text Messaging
Text messages today have an average read rate of 96%. Keep in touch with the families you serve through Domanicare Text Messaging. Texting is not only a highly personal and engaging way to deliver aftercare messages to your families, but with Domanicare, it's no additional work for you or your funeral home staff. We employ a team of live text responders to who send the aftercare text messages on behalf of you and your funeral home and provide support to those suffering from grief and loss.
The Benefits of Domanicare Text Messaging
The Benefits of Domanicare Text Messaging
Detailed Monthly Reports
Full conversation transcript provided to funeral home partners each month.
Live Text Responders
Real-time compassionate employees behind every text.
Dedicated Account Support
Every Domanicare partner is assigned a dedicated account support representative.
What our messages look like
What our messages look like
The Domanicare text messaging aftercare solution aims to build a stronger relationship between the funeral home and the families it serves. Domanicare accomplishes this by sending personalized text messages to families 2-4 weeks after the funeral service (depending on what the funeral home prefers).
This gentle touch lets the family know that the funeral home is there for them and supports them without being intrusive. We check in with the family to see if they have any questions, need additional death certificates, and to see if they’re doing well emotionally. Our live text responders may provide Domani for Grief
as an initial resource in cases where families seem overly distressed. Domani for Grief will be presented as a resource to all families at some point after the initial communication if it wasn’t already presented.
Increase your customer satisfaction
Increase your customer satisfaction
Through this process of relationship-building through text messages, the service and support that are provided to the families help create what we at Domanicare call "brand champions."
Brand champions are those who have had a great experience with the funeral home and because of that great experience that the funeral home provided, are willing to leave glowing reviews. That’s why the majority of the reviews we’ve generated for our funeral home partners have been five-star reviews.
In fact, in 2019 alone Domanicare helped generate over 2,700 five star reviews for funeral homes across the country.
97% of the funeral homes that have implemented Domanicare text messaging as their aftercare solution are now the highest-rated, most-reviewed funeral home in their market. This strong online presence and brand awareness helps them increase their at-need call volume.
After all, over 2,000 people per month search the phrase, "funeral home near me." That means at least 24,000 people per year are not sure initially which funeral home to call first.
By employing a proactive approach to aftercare and online review generation, your funeral home will enjoy the virtuous cycle of providing a better customer experience, gaining more positive reviews, and winning more at-need cases.
Standard Domanicare Text Messages
Two to four weeks after the funeral service (depending on the funeral home's preference) the first initial aftercare message is sent. This message is completely customizable by the funeral home, but is very warm and customer-service oriented. It lets the family know that the funeral home is there for them and gives them a way to reach out if they have any questions or concerns.
The dialogue continues as the families respond or have questions, then after that, they receive special, customized messages on important dates including (but not limited to): the birthday of the deceased, the anniversary of the death, Christmas, or any other date that might be significant to the family and represent a difficult time for the family.
A few important notes about Domanicare aftercare text messages:
- All initial messages and surveys are customized for your funeral home and approved by your staff before being sent to families.
- All messages come from a 10-digit number with a local area code.
- All messages are personal and address each customer by name.
- All funeral homes have the ability to send “Ringless Voicemail.” A custom voicemail greeting straight to the voicemail box of your families.
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Text Messaging
Funeral Home Articles
If there's one thing we've learned in 2020, it's that it's difficult to predict the future, and there will all be surprises that lie ahead. Businesses and individuals need to stay agile and adaptable to be ready for whatever life throws at them. 2020 has been a challenging year for the funeral profession and others as well. Still, we've seen that those funeral homes and funeral professionals who have focused on making their consumer experience as comforting and easy as possible are those that are winning. At Domani, we exist to help funeral homes help their families have a better experience. Through the power of text messaging, we follow up with families and give them the support and resources they need following a loss. That great experience then leads to a positive online review and helps others looking for a positive experience to find that funeral home. It's a virtuous cycle that helps grow a funeral home's at-need business. When it comes to preneed, the same principle holds. If funeral homes can provide the experience a family is looking for, that will be the funeral home that wins. During 2020, our preneed appointment setting team has found great success in scheduling remote appointments. Funeral homes that have been willing to adapt and find new ways to do business have grown even during difficult circumstances. We firmly believe that technology will help us as a funeral profession provide those better experiences for families, but simply using technology for technology's sake is not the answer. We need to leverage technology to help provide personal, engaging experiences with families. We shouldn't use technology as a crutch or an excuse. It's another way to help the ones we serve and provide them the support they need during a difficult time. As we approach the end of the year and look forward to 2020, take some time to think about how your funeral home is providing meaningful experiences for families and how/what you can do to improve that in the coming year. If you're interested in learning more about Domanicare or Domani Appoinment Setting, please schedule a demo by clicking the link below.
By far the most effective way to create a sense of loyalty to your funeral home is to perform an exceptional service for that family. However, there’s more that you can be doing to establish credibility with families. Here’s three easy steps on how to develop loyalty to your company and ensure your customers come back for your services when a loved one passes.
The vast majority of people in the US and Canada use smartphones. Almost everyone has a smartphone nowadays. Remember when the first “smartphone” came out in 1992 and cell phones like the BlackBerry and iPhone were considered luxuries when they were first created? Now it’s a common sight to see an iPhone. Most funeral homes and cemeteries haven’t even scratched the surface of text-based aftercare, but with 80% of the U.S. population owning a smartphone, and that number expected to rapidly grow.